Polygon has your fist look at the intro video to Avenged Sevenfold’s “Hail To The King: Deathbat” mobile game which also shares some backstory. M. Shadows spoke to them about when the game idea was conceived, making the kind of game he would want to play, how a “video game really is the next music video,” and more.
“I think it feels fresh, it does feel fun. It’s nice to learn things. Now that I’ve made a game with these guys, I can go anywhere and talk to game developers and just talk games with them. And I like that, and I like the whole experience of that. But also I’m lucky that we have a story to tell, with the artwork and the discography, and the story we’ve built with 15 years of avenged sevenfold, it’s been nice to have that story to tell.”
“For us, a video game really is the next music video,” he said. “It’s not going to make us popular on the streets, it’s not going to do this or that. But our generation grew up on games, and people have short attention spans. This is a chance for us to tell our story — the game is the story of our Deathbat, and there’s visuals and artwork and there’s music that we put in the game. So this is another creative outlet for us, instead of making shitty music videos on a 40k budget and throwing them on YouTube and hoping that someone goes and finds it.”