M. Shadows has been named one of the 100 Most Influential People in O.C. by The Orange County Register.
Why he’s an influencer: In 2014, Shadows and Avenged Sevenfold cemented their status as the most globally popular music act to emerge from Orange County, filling venues from Santiago, Chile, to Stavanger, Norway. The band, which once played 250-person clubs in Orange County, headlined a day of the prestigious Download Festival in England, playing for 80,000. The band was second on the bill to Metallica at Germany’s Rock im Park and Rock am Ring fests, which drew more than 120,000 fans. The band also expanded its video games presence. After appearing in “Call of Duty: Black Ops II” in 2012 – by releasing its own app-based game, “Hail to the King: Deathbat.”
Work Philosophy: “For us, its about keeping our integrity and doing what we do, however, changing slightly with the times (with social media) to make sure everyone is involved. At the same time, we stay hungry. We don’t ever want to put out a bad record.”
Inspiration: “I love listening to music and creating it. Everything else that happens is just icing on the cake.”