M. Shadows talked to the Charlotte Observer about what inspired the lyrical theme of “The Stage,” how it helped give the music it’s direction, teaching his sons about space and sustainability and staying on top of technology where Avenged Sevenfold is concerned.
Shadows also tries to stay on top of technology where the band is concerned, trying innovative forms of marketing, fan involvement, stage production and ways of selling music that few rock bands employ.
“It’s hard to stay relevant,” he says.
He realized watching Guns N’ Roses’ much-anticipated reunion set at Coachella last year how different today’s generation of fans is.
“(GnR is) playing songs that are part of my childhood and it’s dead on the barricade,” says Shadows, who can’t recall seeing one rock T-shirt at Coachella this year.
“There’s no doubt to where music is going. The one thing I’ve seen with rock music in particular is they’ve been reluctant to change. If you go see a hip-hop show or a Coachella or Lollapalooza, artists are doing new and inventive things. It’s a disadvantage to rock if you don’t have artists pushing the boundaries or partaking in new ways to promote music.”