M Shadows and Zacky Vengeance recently spoke to Reuters about touring, “Nightmare” and their fan base. You can check the entire thing out here.
The group should have no trouble getting kids to hear the record — Avenged Sevenfold falls into that small category of bands that don’t need a hit or radio play to sell half a million albums. “Our fan base stays with us,” Sanders says. “And it grows with each album, too — last time we went on the road, our audience jumped 40 percent.”
Sanders says that touring and T-shirt sales account for the majority of the group’s income. “We go look at (Nielsen) SoundScan and we’ll sell 8,000 records in a market, and when we play there, 14,000 people show up,” he says. “We want to be like Slayer or Megadeth; those bands never sold tons and tons of albums, but they can tour forever and always have people come out.”
Sanders describes Avenged Sevenfold as “the biggest band you’ve never heard of.”