At the 58th Annual Grammy Awards, Scuf Gaming will be offering artists and presenters Xbox One and PC Scuf Infinity 1 controllers and accessories in the official talent gift bags and backstage gift lounge. In the Fortune article detailing how Scuf are going mainstream with this offer, M. Shadows talks about how video games present a new opportunity to reach potential fans to artists. The article also states a Scuf Infinity 1 Avenged controller is on its way.
One such band is Avenged Sevenfold, which worked with Scuf Gaming to release a Scuf Hybrid Avenged controller in 2013 and has a new Scuf Infinity 1 Avenged controller launching in a few weeks. Lead singer M. Shadows, who’s a huge Call of Duty gamer, says video games have given artists a medium that used to be exclusive to MTV and radio.
“Opportunities that used to exist through these channels have dried up and now we feel the best ways to reach our potential fans is through gaming,” Shadows says. “It’s young, fresh, intelligent, and exciting.”
UPDATE: Scuf Gaming CEO & co-founder Duncan Ironmonger has stated that Avenged Sevenfold’s Scuf controller is in high demand at the Grammy Gift Lounge.